SilBe Fitness Trifold

The Brief

SilBe Fitness is a trifold brochure for a women's gym, built to feel energetic and welcoming rather than intimidating, which is how a lot of fitness marketing reads by default.

I used a soft pink and magenta palette with bold circular shapes to keep the tone approachable. The cover leads with a single strong photo and a short quote, then the fold opens into class types on one side, Pilates Sculpt, Hyrox Performance, Box & Burn, and Powerlift Strength, and the gym's offer on the other: personalized coaching, flexible scheduling, and a community built specifically for women.

The Outcome

The final piece reads as confident and modern without losing warmth, matching a brand built specifically to make women feel supported in the gym.