Rootstock Seed Catalogue

The Brief

Rootstock is a heirloom seed catalogue built for a heritage seed company, designed around a botanical, slightly vintage feel that matches the product: seeds passed down and grown with care.

I built the cover and interior spreads as a grid of hand style illustrated produce and ornamental patterns, then closed the catalogue with a functional order form: every seed variety listed with its price, a blank column to write in the quantity, and fields for the customer's name, address, and payment details, so someone reading through it can circle what they want, fill it in, and mail the back page straight in as their order.

The Outcome

The catalogue balances decorative illustration with a genuinely usable order form on the back page, so it works as a real, functional print piece and not just a cover exercise.