Cherry Vice Mocktail Can

The Brief

Cherry Vice is a can design for a cherry pineapple colada mocktail, aimed at a younger, social crowd that wants something that looks fun on camera as much as it tastes good.

I designed the label around a retro, hand lettered logotype and a graphic splash pattern in cherry red and cool blue, built to photograph well whether it's sitting on ice or in someone's hand.

The Outcome

The result is a can that stands out in a cooler of mostly minimal, muted mocktail packaging, while still feeling like a cohesive, ready to launch product.